Marketing Operations Analyst - Sysco Kansas City at Kansas

Job Description

At Sysco we understand that building a great company is just like creating a great product - you must have all the right ingredients. For us, those ingredients are the cultures, backgrounds, ideas, and experiences behind our diverse workforce that embodies Sysco. Sysco is the global leader in selling, marketing and distributing food products to restaurants, healthcare and educational facilities, lodging establishments and other customers who prepare meals away from the home.

SUMMARY OF JOB PURPOSE:

The Marketing Operations Analyst analyzes local market trends and industry best practices for local campaign management. This position facilitates the flow of information regarding local customer penetration, acquisition, and retention statistics at regular intervals. This position also enhances the local marketing teams ability to be responsive to competition through fast track marketing campaigns and local limited time offers. The Marketing Operations Analyst is proactive and self-directed, yet able to work as part of a close-knit team.

Responsibilities:

DUTIES AND RESPONSIBILITIES:

• Design, develop, execute, and analyze campaigns that support the local marketing plan/programs and complement the national plan/programs.
• Create and manage customer target lists for campaigns or research.
• Understand the various customer segments in the local market and develop campaigns to effectively target those customer groups.
• Develop and edit personalized content/copy for the targeted customer groups/segments.
• Develop or, if applicable, work together with the Marketing Design Coordinator (OpCo), and create cohesive collateral that portrays the theme, message, and promotional material using language, style, and graphics appropriate for the desired audience.
• Support the Local Marketing Manager (OpCo) by reviewing and advising on marketing plan effectiveness.
• Collect and analyze data on local market demographics, competitors, and consumer trends.
• Analyze campaign metrics to enhance marketing ROI and increase customer satisfaction.
• Execute the local marketing plan, as well as any events.

Job Requirements

REQUIRED MINIMUM EDUCATION:

High School Diploma or GED Equivalent.

PREFERRED EDUCATION:

Bachelors degree from four-year college or university; or 2-4 years experience and training in marketing analytics or marketing finance; or equivalent education and experience.

ABILITIES AND SKILLS:

• Understand SAP CRM and how to effectively use the tools
• Analytical and problem-solving skills, including an understanding of the local market demographics and economic trends.
• Excellent interpersonal, writing, and communications skills .
• Excellent organization and project management skills.
• Ability to handle multiple jobs, timelines, and work within tight deadlines.
• Strong computer proficiency with Microsoft Excel and Access.

Must be able to create complex analysis and have experience using ODBC connections with both.

Must have knowledge of the use of pivot tables to summarize data into meaningful reports.

Must have experience with Visual Basic in Excel and Access applications.

Must have experience with Business Objects and/or Business Intelligence (web based).

Must be able to create complex reports to analyze various aspects of sales and operational metrics.

• Effective business communication skills
• Motivated self Starter.

Competencies:

To be successful in this position, the individual performing the duties must successfully demonstrate the following competencies:

• Building Trust
• Building Customer Loyalty
• Follow-up
• Sales Ability / Persuasiveness
• Managing Work
• Adaptability
• Communication

Additional Information:

Sysco is committed to providing comprehensive retirement and benefits programs, a stock purchase plan, product purchase discounts and much more!

Applicants must be currently authorized to work in the U.S. on a full-time basis without future employment sponsorship.

Sysco Kansasis a Tobacco Free Facility!

Sysco is an Equal Opportunity Employer!

EEO/AA Employer

All hiring decisions will be made at the sole discretion of Sysco Kansas City.

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Country: USA, State: Kansas, City: Kansas, Company: Sysco Corporation.