Direct Marketing Coordinator at Lenexa

Job Description

Direct Marketing Coordinator / Analyst

 

Vance Publishing, an industry leader in b2b media communications, is seeking an energetic Direct Marketing Coordinator to work in our Red Book Credit Services department in our Lenexa, Kansas location. Being in business since 1937, Vance Publishing is a well established company with success in the field of business publishing built on a commitment to excellence in meeting the information and marketing needs of our readers and advertisers. As we shift from a print-centric organization to a digital leader in the industry, this is an exciting time for a Direct Marketing Coordinator to join our organization!

 

The Direct Marketing Coordinator will be responsible for identifying, executing and reporting on all marketing communications for current and future digital products. The Coordinator must have hands on experience with campaign development and deployments including, but not limited to, email, SEO and paid search and be able to utilize analytics and data to measure and drive success and opportunities. Understanding of digital conversion funnels and website usability desired. The Coordinator should have prior experience with marketing analytics, lead generation and customer data processing. Understanding of data management and data enhancements a plus. This position requires an entrepreneurial mindset to grow this role and its responsibilities.

 

In return for your top talent we will provide paid time off and a comprehensive benefits package including medical, dental, vision, life and AD&D. We also offer tuition and seminar assistance programs. Salary will be commensurate with knowledge and experience.

 

To learn more about Vance Publishing Corporation please visit us at www.vancepublishing.com.

 

If this describes you and you have the drive to succeed, please send a cover letter summarizing qualifications as they relate to this position and your resume through the following link:

 

https://home.eease.adp.com/recruit/?id=5887201

 

Relocation assistance is not available with this position.

Job Requirements

Qualified candidates must possess the following:

• Bachelor’s Degree in Business, Marketing, Communications or related area, or equivalent work experience

• Minimum of two years of marketing experience, one plus years of digital marketing experience

• Desire and ability to identify and capture leads and new markets to deliver to sales team as a source of incremental revenue

• Strong interpersonal and communication skills• Results driven with documented success in exceeding goals and objectives• Experience developing plans to increase e-mail conversion rates from mobile devices

Country: USA, State: Kansas, City: Lenexa, Company: Vance Publishing Corporation.