Sharon Hatchell
Managing Partner and Chief Marketing Officer - Nassau Diamond Fine Jewelry
Amelia Island, FL
Work Experience
Managing Partner and Chief Marketing Officer
2006 to Present
Launched successful new retail business in the midst of the Recession. The business model premise is to drive every transaction with premier customer service, embrace customers feedback and ensure customer satisfaction. Within two years most new business was a result of customers referrals.
Instrumental in decision making and marketing planning to create niche in resort market, buying product, financial performance, marketing, advertising and public relations. Teamed with partner for vendor selection and building positive business relationships with national suppliers.
Chief Operating Officer
2005 to April 2006
COO of consulting firm that specializes in the U.S. Department of Defense market segment. Provided leadership across multiple product lines and led financial reporting duties. Teamed closely with Product Line Leaders, ReMilNet President and Chief Executive Officer to ensure ReMilNets unique vision was maintained and premier customer service are delivered every time to our clients.
Responsible for marketing plan, business development, contract review and responses, financial reporting and maintaining positive rapport with contract consultants. Wrote and designed presentations and product collateral material.
Director of Contract Staffing
February 2000 to September 2005
Director Contract Staffing Business Line
2002 to 2005
Co-created the product concept, built and launched the internal Contract Staffing line of business in 2002 and led the product lines revenue growth from $0 to $17 million by the end of year three. Contract Staffing quickly became Inceptures keystone revenue and income producing product line, delivering $1.7 in net income in CY2004 and placing 175 contract consultants on Enterprise and external commercial assignments.
This line of business was recognized by the Jacksonville Business Journal, as the tenth largest temporary staffing firm in the northeast Florida, when peer ranked competitors have been in business 40+ years.
Director of Business Development
Leader of Inceptures new Business Development program for this for-profit subsidiary that is wholly owned by Blue Cross and Blue Shield of Florida. Responsible for new product research, evaluation and funding proposals that are presented to Incepture leadership for approval. New products include identifying and developing new market segments to existing products and evaluating completely new products for funding and launch in the commercial markets.
Director of Systems Sales and Marketing
2000 to 2002
Provided innovative leadership to the system divisions emerging Marketing and Sales program, which in 2002 was transformed into the Enterprises for-profit subsidiary, Incepture, Inc. Planned, directed and readied for implementation, a start-up Information Technology Contract Staffing line of business.
Contributed to strategic planning initiatives in the Systems and Executive Council forums. Provided Marketing perspective to major Request for Proposal Team.
Director of Marketing and Communications
1998 to 2000
Directed and implemented marketing strategy for Information Technology consulting firm. Designed sales incentive and recognition programs. Developed retention programs that responded to needs of 200 contract consultants.
Designed effective sales incentive programs, including the Presidents Circle and seasonal sales contests that empowered sales representatives to earn rewards that they preferred. Implemented strategy for NCS President to build rapport with key customers. Wrote website copy and company presentations.
Blue Cross and Blue Shield of Florida, Inc. Jacksonville, Florida
Senior Marketing Communications Consultant
➢ Provided leadership of Major Account Advisory Council (MAAC), a business decision maker-focused program that built positive rapport with the decision-makers of the companys most prestigious accounts, including Tropicana of Florida.
➢ Developed executive-level business relationships with BCBSF leadership by helping them build effective relationships with major clients. Facilitated face-to-face meetings with clients registered lobbyists to create understanding of BCBSFs legislative agenda.
Education
Masters of Business Administration
Bachelor of Arts in Journalism/Marketing
Business Interest
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